Privacy policy

Privacy Policy

Last updated: October 17th, 2026

ICEBOX, INC., doing business as Icebox Diamonds & Watches (“Icebox,” “we,” “us,” or “our”), respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information. It applies when you:

  • Visit icebox.com (the “Site”)
  • Create an account
  • Buy, sell, or trade with us
  • Request a custom design
  • Contact us
  • Visit our showroom
  • Sign up for our emails or text messages

1. Information We Collect

Information you give us

  • Contact and account information: name, email address, phone number, billing and shipping addresses, and account sign-in details. You can sign in with a one-time code sent by email.
  • Purchase information: items purchased, order history, payment method type, shipping and delivery details, exchanges, trade-ins, warranty claims, and authenticity guarantee claims.
  • Payment information: Payment card and checkout details are collected and processed directly by our payment providers. Icebox does not store full payment card numbers.
  • Identity verification information: To prevent fraud on purchases, and as required by law when we buy or accept items in trade, we may collect a government-issued photo ID, date of birth, payment card verification materials, proof of ownership, or a video call.
  • Information about items you sell or trade to us: descriptions, photos, serial and reference numbers, certificates, receipts, service records, and the details of our offer and payment to you.
  • Custom design information: sketches, logos, inspiration images, measurements, and other materials you send for a custom piece.
  • Communications: phone calls, emails, website chat, and text messages. We use Podium to manage these. Calls may be recorded for quality, training, and security; we will tell you at the start of any recorded call.
  • Marketing preferences: your email address or mobile number if you subscribe, and any interests you share with us.

Information collected automatically

  • Device and usage information: IP address, browser and device type, operating system, pages and products viewed, search terms, referring sites, cart activity, time on site, and approximate location based on IP address.
  • Email and text engagement: whether you open our emails and click links in our emails and texts.
  • Cookies, pixels, and similar technologies, as described in Section 6.

Information from other sources

  • Service providers such as payment processors, our fraud-prevention provider, shipping carriers, and marketing platforms.
  • Advertising and social media platforms, when you interact with our ads or social media pages.

We do not use facial recognition or collect biometric identifiers. ID images and video verifications are reviewed by our staff only to confirm your identity.

2. How We Use Your Information

We use personal information to:

  • Process, verify, fulfill, ship, and insure your orders.
  • Buy, evaluate, and pay for items you sell or trade to us, and keep the transaction records the law requires.
  • Design and produce custom pieces.
  • Provide exchanges, ring resizing, repairs, appraisals, our Limited Warranty, our Lifetime Authenticity Guarantee, and customer support.
  • Verify identity, review flagged orders, and prevent fraud, theft, and dealing in stolen goods.
  • Create and manage your account.
  • Send marketing emails and texts where you have consented or where the law allows (see Section 5).
  • Personalize your experience, including recommendations based on items you have viewed or purchased.
  • Measure and improve our Site, advertising, and communications.
  • Comply with legal obligations, respond to lawful requests, enforce our Terms and policies, and protect our rights and our customers’ safety.

3. How We Disclose Your Information

We disclose personal information only to:

  • Commerce and technology providers, including Shopify and the tools we use to run our Site, checkout, accounts, inventory, and customer service.
  • Payment and financing providers, including card processors, Shop Pay and Shop Pay Installments, digital wallet and stablecoin payment providers, and local payment methods in international markets.
  • Our international commerce partner. Orders shipped outside the United States may be processed through Shopify Managed Markets. In that case, Shopify’s partner Global-e acts as the seller of record and processes your order, payment, duties, and taxes.
  • Fraud-prevention providers, such as Evereye, which help us screen transactions.
  • Shipping, insurance, and logistics providers that deliver and insure your items.
  • Marketing and communications providers, including Klaviyo (email and SMS) and Podium (phone, chat, and text). They process your information only on our behalf.
  • Advertising and analytics partners, through cookies and pixels on our Site (see Section 6).
  • Service and authentication partners, such as gemological laboratories, independent authenticators, and manufacturer service centers, when we send an item for grading, authentication, or warranty service.
  • Our affiliate Swiss Watches, only to complete an exchange, trade, or service request that involves both companies and that you ask us to handle. We do not share our customer or marketing lists with Swiss Watches.
  • Law enforcement and government authorities, where required by law, including reporting obligations for dealers who buy secondhand goods and precious metals, or where needed to investigate fraud or stolen property.
  • Professional advisors, such as attorneys, accountants, auditors, and insurers.
  • Parties to a business transfer, in connection with a merger, acquisition, financing, or sale of assets.
  • Others, with your consent or at your direction.

We do not sell your personal information for money. However, our use of advertising cookies and pixels may be considered a “sale” or “sharing” of personal information, or “targeted advertising,” under some state laws. You can opt out as described in Section 8.

Text messaging data: We do not sell, rent, or share mobile phone numbers or text message consent with third parties or affiliates for their own marketing.

4. Fraud Prevention and Verification

Because we sell and buy high-value jewelry and watches, we use automated fraud screening and manual review. If an order or a sale to us requires verification, we may ask for a government ID, card verification, proof of ownership, or a video call. If verification is not completed, the transaction may be delayed or cancelled. We use verification information only for security, fraud prevention, legal compliance, and dispute resolution. We never use it for marketing.

5. Email and Text Message Marketing

Email. If you subscribe, we may email you new arrivals, private offers, event invitations, and cart reminders. Every marketing email includes an unsubscribe link.

Text messages (SMS/MMS). If you opt in, Icebox may send recurring automated marketing texts to the mobile number you provide, such as new arrivals, private offers, and cart reminders.

  • Consent is not a condition of any purchase.
  • Message frequency varies. Message and data rates may apply.
  • Reply STOP to cancel at any time. Reply HELP for help, or call (404) 842-0266.
  • Carriers are not liable for delayed or undelivered messages.
  • Your consent applies to messages from Icebox only.

Non-marketing messages. Even if you opt out of marketing, we will still send messages about your orders, shipping, account sign-in codes, custom projects, warranty claims, trades, and other non-promotional matters.

6. Cookies and Tracking Technologies

We use the following kinds of cookies, pixels, and similar technologies:

  • Essential: needed for sign-in, cart, checkout, and security. These cannot be turned off.
  • Preferences: remember your settings, currency, and recently viewed items.
  • Analytics: help us understand how visitors use the Site.
  • Advertising: used by us and our advertising partners (for example, Meta and Google) to show you relevant ads on other sites and measure campaign results.

You can manage non-essential cookies through our cookie banner or your browser settings. Blocking some cookies may affect parts of the Site, such as your cart or account. We honor Global Privacy Control (GPC) signals as a request to opt out of the sale or sharing of personal information for targeted advertising in the browser that sends the signal.

7. Data Retention

We keep personal information only as long as needed for the purposes in this policy:

  • Order, warranty, and authenticity records: for as long as the original purchaser may make a claim under our Limited Warranty or Lifetime Authenticity Guarantee, and as long as required for tax and accounting.
  • Records of items we buy or take in trade: for the period required by applicable secondhand and precious-metals dealer laws.
  • Identity verification materials: only as long as needed to complete verification, resolve any dispute, and meet legal obligations. They are then deleted.
  • Custom design materials: for as long as needed to produce, service, and document your piece.
  • Marketing data: until you unsubscribe, plus a suppression record so we don’t contact you again.

8. Your Privacy Rights

Depending on where you live, you may have the right to:

  • Know about and access the personal information we hold about you.
  • Correct inaccurate information.
  • Delete your personal information.
  • Get a portable copy of your information.
  • Opt out of the sale or sharing of your information and of targeted advertising.
  • Limit our use of sensitive personal information, such as government ID numbers, to what is needed to provide our services. We do not use it for any other purpose.
  • Appeal our decision on your request.

How to make a request: email privacy@icebox.com, call (404) 842-0266, or use the “Your Privacy Choices” link at the bottom of every page.

  • We will verify your identity before acting on a request to access, correct, or delete information.
  • You may use an authorized agent. We may ask the agent for proof of authorization and ask you to confirm your identity directly.
  • Some requests may be limited where we need to keep information to complete a transaction, honor a warranty or authenticity claim, prevent fraud, or comply with the law. If we deny a request, we will explain why.
  • You may appeal a denial by replying to our decision within 45 days. If we deny your appeal, you may contact your state attorney general.

We will not discriminate against you for exercising any of these rights.

California residents: In the past 12 months, we collected the categories of information described in Section 1, from the sources in Section 1, for the purposes in Section 2, and disclosed them to the recipients in Section 3. You may also request information about disclosures for direct marketing under California Civil Code §1798.83.

9. Data Security

We use administrative, technical, and physical safeguards to protect personal information. These include encrypted checkout, restricted access to identity verification materials, and confidentiality obligations for our staff. No system is completely secure, and we cannot guarantee absolute security. If a breach affects your personal information, we will notify you as required by law. Keep your sign-in codes private, and contact us right away if you suspect unauthorized access to your account.

10. Children

Our Site and services are intended for adults. We do not knowingly collect personal information from anyone under 18. If you believe a minor has given us personal information, contact us and we will delete it.

11. Third-Party Sites and Services

Our Site may link to third-party services, including payment providers, carriers, and social media platforms. Their own privacy policies govern how they handle your information.

12. International Visitors

Icebox is based in the United States. If you visit the Site or shop with us from outside the U.S., your information will be processed in the United States, and for international orders by our international commerce partner. Privacy laws in these places may differ from those in your country.

13. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted here with a new “Last updated” date. If we make material changes, we will notify you by email or with a prominent notice on the Site before they take effect.

14. Contact Us

ICEBOX, INC., d/b/a Icebox Diamonds & Watches
3255 Peachtree Road NE, Suite 2, Atlanta, GA 30305
Email: privacy@icebox.com
Phone: (404) 842-0266